More than 3,000 new products were presented by 779 exhibitors at the recent Global Pet Expo in Orlando, Florida, USA.
Among the new products, "We're seeing more and more of the same trends in pet health, wellness and fun that we see in our own lifestyles," said Don Tomala, managing partner of Matrix Partners , an advertising and PR firm specializing in pet products. "These days, we are constantly looking for newer and better ways to stay healthy, fit and happy. These trends are just as important for pet parents and the products they buy for them."
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By Lindsay Beaton
Packaging continues to be a primary way for pet food companies to speak to their customers.
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By Lindsay Beaton
Pet treat trends are largely following pet food trends as pet parents look to bond with their animals.