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Pet Food News / Pet Food Ingredients
on May 8, 2019

5 free-from claims top sales in US pet food market

Among pet owners in the United States in 2018, Nielsen identified five free-from claims with the highest retails value sales.

Dog, cat and other pet owners have come to view certain ingredients as undesirable in pet food. Pet food marketers cater to these beliefs with free-from claims that tout the absence of these ingredients from a formulation. Market analysts at Nielsen quantified sales of pet foods by the products’ free-from…

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