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Pet Food Market Trends / Petfood Forum News
on June 10, 2019

Should consumer demands always dictate pet food’s path?

Can humanization in pet food and a focus on consumer demands go too far?

Pet food is a consumer good, and increasingly, the most important word in that category name has become “consumer.” To wit: “We’re used to thinking retailer first and not consumer first, and we need to shift,” said Nathan Marafioti, group director of e-commerce for Nestlé Purina North America, during a…

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