The A ustralian Royal Society for the Prevention of Cruelty to Animals ' (RSPCA) label received approval from consumer watchdog Choice as part of its review of food labels.
A Choice panel scrutinized the claims behind 10 of Australia's most recognized health and sustainability logos. RSPCA's Approved Farming sticker, which indicates that the food product was responsibly and ethically sourced from sustainable outlets, was among those reviewed and was considered positively received by the panel.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.