SmartPak
, which until now has only been involved in human food and
pet medications, recently launched the
Proportions Whole Food Nutrition Program
, a new canine nutrition brand.
The program works by reducing carbs and starches by feeding a
reduced portion of high quality dry food; increasing healthy,
natural proteins and vegetables via a "stew" portion; and
increasing the amount of fruits and vegetables in the diet with
a "harvest mix" portion.
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By Lindsay Beaton
Those in the supplements space are answering consumer calls for functionality, traceability, and simple education on what’s right for their pets.
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By Lindsay Beaton
Healthy M&A activity as well as expanded production capacity investments helped pet food companies continue to grow in 2021.