UK petfood manufacturer Wagg Foods has developed the first dog food advertisement that smells of its product's meaty aroma.
The billboard, which depicts a bowl of dog treats, is scented with a customized aroma that Wagg researchers have developed after studying dogs' preferences.
If it proves popular with dogs when it is unveiled at a number of London locations, the company plans to roll out the advertisements across the UK.
New shelter data casts doubt on whether the pet population and pet ownership are truly growing.
While the pandemic caused unprecedented suffering worldwide in 2020, the disruptions to dogs, cats and other pets adoption numbers may normalize in 2021.