Pet Food News

Wagg unveils scented advertisement for dogs

UK petfood manufacturer  Wagg Foods  has developed the first dog food advertisement that smells of its product's meaty aroma.

The billboard, which depicts a bowl of dog treats, is scented with a customized aroma that Wagg researchers have developed after studying dogs' preferences.

If it proves popular with dogs when it is unveiled at a number of London locations, the company plans to roll out the advertisements across the UK.

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