Pet Health and Wellness Ingredients and our ‘New Normal’

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Woman in field with dog

Health demands in pet food are expected to accelerate in the wake of COVID-19.

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Smoke and vinegar as clean label pet food ingredients

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Orange tabbly cat licking paw

Petfood Innovation Workshop attendees visited seven stations featuring aspects of how pet food companies can meet dog, cat and other pet food owners’ demands for clean label pet food.

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Digestive health demands for pets are growing. Are your products ready?

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Dog bones and steel bowl of kibble

Several ingredients are available to support pet digestive health in pet food and treats, including tried-and-true solutions and newer innovations.

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Tap Leading Consumer Trends to Create Breakthrough Pet Food Products

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Yellow lab eating dog food

Pet food trends are increasingly drawing from human food trends. Here are three worth exploring as you grow your innovation pipeline.

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Pet Food with a Purpose

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Pet Food with a Purpose e-book cover

Our research shows how to win over pet consumers and pets with functional nutrition. Get the free e-book.

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