Blue Buffalo new wet foods, treat ads planned for FY21

Blue Buffalo retail sales increased double digits in FY20 considering all channels, likewise gaining market share, Jeff Harmening, chairman and chief executive officer said in the call.

Following strong sales in the rest of fiscal year 2020, General Mills’ Blue Buffalo experienced a similar sales trajectory during the COVID-19 pandemic to that of many other pet food brands. General Mills executives shared financial data for the company’s pet food division in FY20 during their quarterly earnings call…

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Digital Edition

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October 2021
In the October 2021 issue of Petfood Industry, read about small pets, aflatoxin and other topics.

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Feature

By Lindsay Beaton

Small pets make bigger mark than ever on the industry

While dogs and cats continue to reign supreme, the growth of the “other” pet space can’t be denied: 9.9 million homes own a bird, 6.2 million homes have a small pet (usually small mammals) and 5.7 million homes own a reptile.

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Feature

By Lindsay Beaton

‘Other’ pets get a boost as trends from dog/cat catch up

Pet owners with birds, small mammals and other types of non-dog/cat animals are demanding the best for their feathered, furry or scaly friends.

READ MORE in Petfood Industry magazine

Blue Buffalo new wet foods, treat ads planned for FY21

Blue Buffalo retail sales increased double digits in FY20 considering all channels, likewise gaining market share, Jeff Harmening, chairman and chief executive officer said in the call.

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Digital Edition

Read the October issue of Petfood Industry!

Blue Buffalo new wet foods, treat ads planned for FY21

Blue Buffalo retail sales increased double digits in FY20 considering all channels, likewise gaining market share, Jeff Harmening, chairman and chief executive officer said in the call.

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