Blue Buffalo new wet foods, treat ads planned for FY21

Blue Buffalo retail sales increased double digits in FY20 considering all channels, likewise gaining market share, Jeff Harmening, chairman and chief executive officer said in the call.

Following strong sales in the rest of fiscal year 2020, General Mills’ Blue Buffalo experienced a similar sales trajectory during the COVID-19 pandemic to that of many other pet food brands. General Mills executives shared financial data for the company’s pet food division in FY20 during their quarterly earnings call…

To view the full article, please register or login.

Digital Edition

Read the January issue of Petfood Industry!
January 2023
In the January 2023 issue of Petfood Industry, read about marketing strategies, forecasts for the new year and more.

READ MORE in Petfood Industry magazine

Feature
By Leah Wilkinson

Sense of optimism for US animal food regulations in 2023

A new year brings new opportunities and excitement, and 2023 is bound to be the same, with several chances for advancing policy issues of importance to the U.S. animal food industry.

READ MORE in Petfood Industry magazine
Feature

By Lindsay Beaton

The economics of pet food in 2023

Industry experts predict the need for flexibility in the face of another uncertain year.

READ MORE in Petfood Industry magazine

Blue Buffalo new wet foods, treat ads planned for FY21

Blue Buffalo retail sales increased double digits in FY20 considering all channels, likewise gaining market share, Jeff Harmening, chairman and chief executive officer said in the call.

Sponsored Items

Popular Stories

FDA reports on pet food inspections in 2022

Hill’s sales rise in Q4 2022, but profits decline

Certain acid may explain raisin, grape toxicity to dogs

15 fun and fascinating pet food flavor facts

5 steps for sustainable pet food brand strategies

Digital Edition

Read the January issue of Petfood Industry!

Blue Buffalo new wet foods, treat ads planned for FY21

Blue Buffalo retail sales increased double digits in FY20 considering all channels, likewise gaining market share, Jeff Harmening, chairman and chief executive officer said in the call.

Related Articles

Popular Stories