Pet Food Market Trends / Something to Chew on / Coronavirus and Pets
on September 3, 2020

How sustainable pet food claims resonate with consumers

Leading into 2020, sustainability seemed to be gaining traction among pet food consumers. Did COVID-19 and its economic consequences slow that? Recent data shows perhaps not.

First, some context: From 2015 to 2019, consumer product goods (CPG) marketed with sustainability claims drove 54.7% growth, according to the NYU Stern Center

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