The 2007 recalls increased natural petfoods' sales as consumers related higher priced foods with safety, the company said. The trend continued into 2008. For the first 11 months of 2008, the top two claims of petfood manufacturers were for "natural" and "upscale" products.
The firm forecasts petfood sales to grow through at least 2011 despite the economic conditions, with natural product sales remaining an important driver.
While cat trends continue, the pandemic has added to overall slow-growth treatment of the cat food market.
Premiumization and humanization, as well as automation, fueled continued operation growth in spite of the COVID-19 pandemic.