Novus International Inc. , an animal health and nutrition company, recently purchased a small farm in Montgomery City outside St. Louis, Missouri, USA, for use as a research facility.
The company embarked on a major renovation that now qualifies the home for the internationally-recognized Leadership in Energy and Efficient Design (LEED) for Homes certification.
Make it simple, make it complex: the pet food dichotomy
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
3 tips for sustainable pet food innovation
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.