Loss of confidence in the scientific process can be damaging to brands and to the pet food industry as a whole.
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The sciences of the pet food market drive innovation in food, nutrition and health. As an industry we expect these discoveries to be carefully and proactively researched while building consensus as much as possible. Nutritional change that impacts the feeding and health of pets should never be driven by unchallenged opinion, but driven by proven, tested science. Over the last few years, the industry has reacted to strong scientific voices that have impacted social media, consumer groups, regulatory and nutritional confidence.
