Online Presentations: Using social media

Check out Julie Lenzer Kirk’s Virtual Petfood Forum presentation, “Innovation in marketing: exploring social and online media” and OneUpWeb.com’s “The Bloody Truth About Social Media” to discover more about social media and how your business can make it work for you.

January 13, 2011

Check out Julie Lenzer Kirk’s Virtual Petfood Forum presentation, “Innovation in marketing: exploring social and online media”

and OneUpWeb.com’s “The Bloody Truth About Social Media” to discover more about social media and how your business can make it work for you.

The Honest Kitchen collaborates with Humane Society

Biorigin continues commitment to sustainability

Trending: Pet Food Podcast

EPISODE 35: What is the importance of an omnichannel approach for pet food business growth?

Host Lindsay Beaton and Yvethe Tyszka with H&H Group North America do a deep dive into creating a seamless and consistent shopping experience for pet food businesses across both digital and physical platforms.

Sound Cloud Cover Art 800x800 Yvethe Tyszka

Brand Insights

Conveyance solutions to maximize production

Intralox

Learn how Intralox conveyance solutions can enhance pet food safety and increase production.

Conveyance solutions to maximize production

Insect-based Cat and Dog Food

Industrial symbiosis fine-tuned for BSFL pet food ingredients

Black soldier fly larvae are already noted for their lower resource use compared to conventional livestock. Industrial symbiosis makes insect-based pet food ingredients yet more sustainable.

Dry and wet corn byproduct containers outside Innovafeed’s pilot facility in Decatur, Illinois, within sight of an ADM wet corn processing facility.

Market Trends and Reports

5 ways rising costs threaten pet ownership in US

Survey results suggest pet owners may face growing financial challenges as inflation continues to drive up the cost of pet care in the U.S.

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Pet Food Safety

Beyond policies and procedures: How to prevent pet food recalls

Your employees are key to building a safety quality culture and maintaining pet food compliance.

Human error is the biggest challenge in maintaining pet food compliance.

Sustainable Dog and Cat Food

Local sustainability collaborations boost pet food brands

Like the old environmental adage to think globally and act locally, partnering with local environmental and social groups offers several benefits to pet food companies, especially smaller brands.

Dall·e 2024 09 10 09 25 03 An Oil Painting Of The Earth, Viewed From Space Like The Famous 'blue Marble' Image, But Covered With Dirty Dog And Cat Footprints The Planet's Blue

Pet Food Market

Argentine pet food producer launches specialized nutrition for spayed/neutered cats

The new dry food from Grupo Molino Chacabuco focuses on innovative nutrition to manage weight, enhance immunity and support urinary health.

This product introduction lends itself to the trend of pet ownership in urban areas where smaller living spaces and lifestyle preferences favor cat ownership.

Adventures in Pet Food

3 values that drive pet food purchasers

For marketing success, be sure you know your target pet food customer segments and focus more on their values than on their demographics, experts advise.

Artisticco Llc Bigstock com Pet Shop Illustration

Transparency tames social media rumors for pet food brands

By maintaining open lines of communication and demonstrating accountability, pet food manufacturers can mitigate the impact of rumors and improve their ability to identify and resolve real issues before they escalate into larger crises.

Dall·e 2024 09 05 11 11 35 A Detailed X Ray Image Of A Dog's Skeleton With An Overlay Of A Happy Dog, Where The Dog Has An Expressive Face Showing Joy The Image Should Highligh

Pet Food Marketing and Branding

Designed for dogs, this farmers market raises pet food ingredient awareness

In partnership with pet experts and featuring actor and advocate Ian Somerhalder, Nutro's first-of-its-kind immersive experience offers dogs and pet parents an afternoon to see, smell and learn more about some of the ingredients in pet food.

Ian Somerhalder and his white shepherd, Sequoia.

Vafo Group acquires Austrian pet food business, launches premium products

In other news, German vegan pet food brand VEGDOG rolls out a new product.

Vafo Group has acquired a majority stake in the Austrian company PetCo.

Trending: Pet Food Podcast

EPISODE 69: How do you guide customers to choose your brand over a generic?

With private-label pet food products growing, host Lindsay Beaton and Trone’s Hunter Ellis and Robin Yontz together explore the rise of store brands, the economics of branding, and consumer loyalty in today’s pet food space.

Sound Cloud Cover Art 800x800 Ellis Yontz

Adventures in Pet Food

What is the future for vegan pet food?

A recent spate of vegan pet food innovations, following on earlier announcements, indicates growing excitement and interest for the still nascent category.

Vexels com Free Images com Plant With Leaves In Wind

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