The grain-free movement has been going on now for well over a decade. Today, virtually all of the new products entering the market are “grain free.” Potatoes, sweet potatoes, peas, lentils, chickpeas and tapioca have had a pretty good run. But, we are starting to see some pushback on these options. The market continues to seek new and different. Perhaps we need to look beyond grain free to the seeds of change. There may be some really interesting grains and pseudocereals that we should explore as the grain-free trend begins to plateau.
Beyond grain free: sowing the seeds of change in dog and cat diets
Taking a nuanced look at the grains category could reveal new opportunities for pet food formulators.