Zuke's is increasing its annual contribution to the Dog and Cat Cancer Fund (DCCF) by doubling December's donations.
Each year, the company donates a portion of the sales from its natural pet treats and chews to DCCF in honor of the company's canine namesake, Zuke, who was a victim of cancer. "My dog, Zuke, inspired the idea behind the company and is also the inspiration for our commitment to the Dog and Cat Cancer Fund," said founder and CEO Patrick Meiering. "We are hopeful that our contributions will help fund research to treat the disease, as well as help fund treatment for those pets who are fighting cancer."
According to Pet Care TV, 60% of all dogs will be diagnosed with cancer in their lifetime, and cancer is the leading natural cause of canine death.