Notti Pet Food secures seed money for expansion, product launches

The company plans to use the capital to launch new product lines into the Philippines and Singapore markets.

2 Lisa Selfie December 2020 Headshot
(Left to right) Ke Yee Yap, founder of Notti Pet Food, Amanda Cham, associate director, 500 Global, Joel Neoh, partner, First Move and Audra Pakalnyte, partner, First Move.
(Left to right) Ke Yee Yap, founder of Notti Pet Food, Amanda Cham, associate director, 500 Global, Joel Neoh, partner, First Move and Audra Pakalnyte, partner, First Move.
Notti Pet Food

Known for its slow-baked super premium kibble, Notti Pet Food announced it has secured a seed investment of US$500,000 (RM2.4 million) from 500 Global and First Move.

Notti Pet Food, which started in July 2023, is said to be focused on improving pet health and nutrition across Southeast Asia and plans to use this capital to launch new product lines and expand into the Philippines and Singapore markets.

"This milestone is not just a win for Notti Pet Food but a leap forward for the entire pet industry," said Ke Yee Yap, founder of Notti Pet Food in an announcement on LinkedIn. "Our commitment to enhancing pet care continues to be our driving force, and this investment will propel us to innovate and expand even further."

According to Standard Insights’ Consumer Report Malaysia 2023, over half of Malaysians (51.1%) currently own pets, a number that is expected to grow. As pet ownership increases, so does the demand for high-quality pet food. Notti said it addresses this need by offering an alternative to traditional pet food. Its product line includes 100% human-grade meat, fruits, vegetables, probiotics and prebiotics.

Notti products are available in over 100 pet shops across Malaysia, Singapore, Hong Kong and the Philippines, Notti aims to double its distribution network to 200 by the end of 2024

Notti's products have received veterinary endorsements, exceed international Association of American Feed Control Officials Nutrient Standards, and are designed for all ages, breeds and sizes.

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