Kradle has named Jennifer Renaud as its CEO. Renaud brings more than 30 years of experience in strategic business development, marketing and operational management, and will lead the company into its next phase of growth and innovation.
Gary Hendrickson, chairman of the board at Kradle, said Renaud's invaluable expertise in B2B and B2C marketing within the consumer products sector is crucial to driving Kradle’s product innovation and commercialization.
Prior to joining Kradle, Renaud served as senior vice president and chief marketing officer at door manufacturer and distributor Masonite International. In this role, she spearheaded strategic brand transformation, as well as oversaw corporate communications, product, channel and demand marketing, digital marketing and creative services.
“I have a passion for living well and healthfully and have devoted my career to developing and marketing high-quality products and services that meet needs for life and living, so this makes joining Kradle an incredibly meaningful opportunity for me,” said Renaud. “I admire the Kradle brand’s dedication to improving the quality of life for pets and their parents through its purpose-built products.”
Kradle, a premium pet brand based in Minneapolis, Minnesota, uses a combination of science and nature to help dogs with common stressors. The company said its CBD-based products work naturally with a dog's endocannabinoid system to calm it.
Adapted from a press release.
