Three Dog Brands has appointed Craig Mickey as chief sales officer, effective immediately. Mickey will succeed Jerry Dear, who plans to retire at the end of 2025 after more than 10 years with the company.
Mickey joins Three Dog Brands with over 20 years of commercial leadership experience in the pet food sector, including senior positions at Mars, Inc. and a private equity-backed pet food manufacturer. Dear will work with Mickey through the transition period.
"We are thrilled to welcome Craig to the Three Dog pack," said Kristi Ross, CEO of Three Dog Brands. "His extensive and diversified experience, grounded in building high-performing sales teams and strong partnerships with customers, will be instrumental in driving accelerated growth and strengthening our position as the leader of humanized pet treats."
The appointment comes as Three Dog Brands continues to expand distribution of its Three Dog Bakery-branded treats across major retail channels including Walmart, PetSmart, Amazon, Target and Chewy. The company positions its products in the humanized pet treat category, using ingredients formulated for human consumption.
"I am excited to step into this role and build upon the incredible foundation the team has created," said Mickey. "Three Dog Bakery's people-inspired treats have a one-of-a-kind legacy and loyal community. I look forward to expanding our retail presence and continuing to bring joy to dogs and their humans nationwide."
Three Dog Brands manufactures dog treats under the Three Dog Bakery brand, focusing on products made with real ingredients marketed to pet parents seeking premium options. The company has established distribution partnerships with major pet specialty and general merchandise retailers.
