AFB International appointed Mark Vossenaar as general manager for Europe, effective immediately. Based in the Netherlands, Vossenaar will oversee the company's European operations, lead regional growth initiatives and develop strategic partnerships with customers throughout key markets.
The company said Vossenaar brings leadership experience in operational excellence, customer engagement and innovation. His focus will be on aligning AFB's global capabilities with the needs of local markets.
"Mark's leadership experience and deep ability to understand customer needs make him the right choice to lead our European business," said Dale Spence, president of AFB International. "Our success is built on our ability to embed with customers, truly understand their missions, and deliver innovative pet food palatability solutions that create real customer value. Mark's appointment reinforces our commitment to working side-by-side with our customers to solve their most demanding problems."
Vossenaar will work with customers, partners and internal teams to expand AFB's reach in Europe while maintaining the company's focus on safety, quality and innovation.
"I'm honored to take on this role and lead such a talented team," said Vossenaar. "Europe is a critical region for AFB, and I look forward to building strong customer relationships and delivering solutions that help our customers succeed."
According to Petfood Industry's Top Pet Food Companies, AFB International, a subsidiary of Ensign-Bickford Industries, was founded in 1986 in St. Louis, Missouri, U.S. The company operates resource centers and production facilities serving pet food manufacturers worldwide.
