Registration is open for SUPERZOO 2026, scheduled for August 12–14 at the Mandalay Bay Convention Center in Las Vegas, Nevada, U.S. The event will feature expanded programming across education, product discovery and networking.
"SUPERZOO is big, and there is a lot to take in while you're here," said Mike Karsting, senior vice president of the World Pet Association (WPA). "That's why SUPERZOO 2026 is designed to make every step worth the walk, not just on the show floor, but across the entire experience. The goal is to help people move with purpose and leave with skills, insight and relationships they can put to work right away."
More than 1,100 new products are expected to debut at the show. The New Product Showcase Awards categories have been updated to include smart technology, wellness care, functional nutrition, sustainability, safety and mobility, enrichment, and training. Products will be organized by animal species categories.
The Emerging Brands area will feature early-stage companies across food, wellness, technology, accessories and pet care categories.
SUPERZOO 2026 will add accredited veterinary continuing education through a partnership with US Vet Shows. Women in Petfood Leadership is expanding to include a half-day conference and networking meetup.
The event will feature the third annual WPA International Forum, which will include an event organizer roundtable on market access and business engagement in international pet markets.
Grooming education will expand with the addition of the Groomer's Skill Lab, Groomer's Innovation Stage and an expanded Groomer's Marketplace.
Networking events include the SUPERZOO Beach Party and the Swingers Mini Golf event for retailers and emerging brands.
"People come to SUPERZOO to do business, but they also come because this is where the industry comes together," Karsting said. "That combination of focused work, shared energy and genuine connection is what keeps this community coming back year after year."
Professional education begins Augugust 11. Additional information is available at SUPERZOO.org.
