Wellness Pet Company has named Allyson Borozan chief marketing officer. Borozan joins the Burlington, Massachusetts-based company from Bob's Red Mill Natural Foods, where she served as chief growth officer and, prior to that, senior vice president of marketing.
The company noted Borozan's background includes more than a decade in innovation and marketing roles at the Kellogg Company, where she worked on the company's snacks and crackers businesses, as well as innovation and brand management roles at Kraft Foods Group, now known as The Kraft Heinz Company.
"We are thrilled to have Ally join our leadership team, bringing both her passion as a pet parent and her deep experience building and directing cross-functional teams spanning brand strategy, insights, innovation and omni-channel marketing," Wellness Pet CEO Reed Howlett said. "There is such a clear connection between the work that Ally has been doing to engage today's consumers in pursuing better nutrition for themselves and our purpose at Wellness Pet to support the wellbeing of pets."
Wellness Pet recently unveiled an expansive line of new foods for cats and dogs, including Wellness Signature Selects for cats and Wellness Protein Bowls for dogs, among other products launching in 2026. The company is also marking the 100th anniversary of its Old Mother Hubbard brand of oven-baked treats with a special edition in partnership with Milk Bar, a New York City bakery.
"Wellness has a clear purpose, mission and culture and I am delighted to have the opportunity to join the company at such an exciting time," Borozan said. "I look forward to collaborating with Wellness Pet's global team of pet parents and partners who are dedicated to bringing the very best nutrition to pet families."
Borozan holds an M.B.A. in marketing from Northwestern University's Kellogg School of Management and a B.S. from Tulane University. She is a proud pet parent of two dogs, Sasha and Missy.
