KatKin names new chief marketing officer

Lloyd Page brings a wealth of experience in a pivotal time for the company.

KatKin, the UK’s pioneering fresh cat food brand, is thrilled to announce the appointment of Lloyd Page as its new chief marketing officer. Lloyd joins KatKin at a pivotal moment as the company intensifies its efforts to revolutionize the cat food industry, having already served over 50 million fresh meals.

Page brings a wealth of experience and a proven track record of impactful marketing leadership to KatKin. His impressive career includes roles as chief marketing officer at Motorway, where he contributed to the company's achievement of unicorn status, as well as senior positions at MoneySuperMarket, Virgin Media and John Lewis. At MoneySuperMarket, Page played a crucial role in the brand’s successful relaunch, showcasing his ability to drive brand transformation and growth.

At KatKin, Page will lead an integrated marketing team, focusing on elevating the brand’s presence and driving consumer engagement. His strategic vision aims to position KatKin as a well-known and beloved consumer brand, with marketing serving as the core engine of the company's growth and product sales.

Page says: “Cats are obligate carnivores; they were born to eat meat, and a meat diet gives them the healthiest and happiest life possible. KatKin’s fresh recipes allow cat parents to feed their cats the very best diet possible. No grains, no fillers, no 4% meat cat food – it’s time to cut the fluff! I’m excited to join a business that’s defining and leading the fresh cat food category, significantly raising the standard of cat care compared to established legacy brands. We’ve a huge opportunity to drive awareness and understanding of the benefits of feeding fresh, and I can’t wait to get to work with the purpose-led, passionate team at KatKin.”

Ed Westcott, co-CEO of KatKin, adds: “KatKin’s mission is to change cat lives. And we’re doing it with our fresh food: 100% human-quality meat, gently cooked to retain nutrients and frozen to stay fresh. With Lloyd’s experience and expertise on our team, even more cat parents will hear about and understand the amazing health benefits of feeding fresh. Bringing our first Chief Marketing Officer onboard will help us accelerate our growth. Spread our message. Change the cat food industry for the better. And make sure even more cats get the real meat they were born to eat.”

With over 11 million cats in the UK and increasing spending on pet care, KatKin is well-positioned to capitalize on this growing market. The brand’s commitment to fresh, human-quality meat recipes, which align with a cat’s natural diet, sets it apart from conventional cat food offerings. Lloyd’s appointment marks a significant step in KatKin’s journey to transform the way cats eat and to enhance their health and wellbeing.


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