Chrissy Teigen and John Legend launch new pet lifestyle brand

Kismet offers food for dogs and merchandise.

Kismet offers premium quality food for dogs, lifestyle merchandise and engaging content tailored to today's dog families.
Kismet offers premium quality food for dogs, lifestyle merchandise and engaging content tailored to today's dog families.
Kismet

Chrissy Teigen and John Legend are venturing into the pet lifestyle space with their new brand, Kismet. The brand offers premium quality food for dogs, lifestyle merchandise and engaging content tailored to modern dog families.

Describing the inspiration behind Kismet, Teigen and Legend emphasized their deep connection with dogs, highlighting the special bond shared with their pets. They aim to create a brand that reflects the playful, messy and loving nature of dogs, providing not only high-quality food but also lifestyle goods and entertaining content for pets and their owners.

To ensure the quality and integrity of their products, Teigen and Legend enlisted Dr. Kwane Stewart, CNN Hero of the Year in 2023 and founder of Project Street Vet, as the company's chief veterinary officer. Additionally, they collaborated with veterinary nutritionists and expert formulators to develop nutritious and convenient food options for dogs at all life stages.

Kismet's product line includes two dry food recipes and two flavors of treats, made with real animal proteins, nutrient-rich superfoods, essential vitamins and minerals,and pre and probiotics for digestive health. The brand emphasizes the use of natural ingredients to provide balanced nutrition for dogs.

In addition to offering premium products, Kismet is committed to giving back through its philanthropic arm, Kismet Cares. A portion of every purchase supports organizations such as Project Street Vet and Paws for Life, which focus on animal welfare and rehabilitation programs.

Kismet's food and treats are now available for purchase on their website, with pricing ranging from $17.99 to $89.99. The brand aims to bring together a community of dog lovers who seek fresh and high-quality options in the pet lifestyle category.

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