Prague-based Vafo Group announced the acquisition of a majority stake in the Austrian company Petco. This strategic partnership brings together two family-owned businesses, with a combined annual turnover exceeding 600 million euros. The acquisition adds popular pet food brands like Wow, Dog’s Love and Cat’s Love to Vafo's portfolio, solidifying its market presence in Austria and offering significant potential for growth.
The Petco Group, known for its strong position in the Austrian pet food market, will continue to operate independently from Vienna, under the leadership of its founders Stefan and Katharina Miklauz. Stefan Miklauz expressed excitement about the collaboration, stating, "With the Vafo Group, we have gained a strong strategic partner that shares our values."
The partnership aims to leverage synergies, expand product lines and enhance the market positions of both companies. Pavel Bouška, CEO of the Vafo Group, highlighted the mutual benefits of this alliance, emphasizing the growth potential for both businesses in the global pet food industry.
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