Pet Food Press Releases: Page 23

Pet Food Marketing and Branding

WHISKAS launches Purradise campaign celebrating cat happiness

The new campaign highlights feline satisfaction with interactive experiences and a personality quiz for cat owners.

Purradise is a global campaign, launching first across European markets including the UK, France, Germany, Italy and Poland in January 2025.

Brand Insights

Simplify Pet Food Labeling: Strategies for Navigating Global Regulations

Esko

Learn how regulatory complexity is impacting the pet food industry and how brands will meet the challenge using the right digital tools

Simplify Pet Food Labeling: Strategies for Navigating Global Regulations

Hill's Pet Nutrition unveils microbiome innovations at VMX

Hill’s highlights new pet nutrition advancements and microbiome science at the latest veterinary industry’s education conference.

Many of the new and enhanced Hill’s Prescription Diet products launching in 2025 feature ActivBiome+ technology.

Veterinary Formula aids pets affected by wildfires with non-profit partnerships

The company has partnered with three non-profit organizations to provide crucial relief and aid to animals in need.

Pet Food Press Releases

Pet Food Institute releases statement on US presidential inauguration

AFIA Pet Food Conference highlights trends, regulations and research

Held in Atlanta during the International Production & Processing Expo, the annual conference drew 500 attendees.

The 2025 AFIA Pet Food Conference brought together 500 industry professionals to discuss trends, research and regulatory updates.

Pet Food Marketing and Branding

Eukanuba, Katie Couric highlight service dogs in Canine Companions' 50th year

Partnership celebrates the life-changing impact of service dogs for people with disabilities.

The 'Unleashed with Katie Couric' series will feature a retired Army Colonel who became the first military amputee to return to combat, and his journey of healing with his Canine Companions service dog.

Coperion to streamline US operations

Coperion will relocate its North American operations in Salina, Kansas, U.S., to its facilities in Whitewater, Wisconsin; Sabetha, Kansas; and Kansas City, Missouri.

Alphia names vice president of operations

Cody Risner will join this co-manufacturer's leadership team.

Cody Risner, vice president of operations, Alphia

Pure Cravings launches premium mercury-tested cat food

Company partners with Mud Bay to stock its product in 64 locations across the Pacific Northwest.

Pure Cravings cofounder Sean Wittenberg announced his company has partnered with Mud Bay to carry its mercury-tested cat food in 64 locations.

Natoo Pet Foods names vice president of sales

Joel Katz is appointed to lead sales strategy and drive growth across North America.

Joe Katz, vice president of North American Sales at Natoo Pet Foods.

Midwestern Pet Foods donates meals for pets impacted by fires

Donations were made in partnership with Phillips Pet Food & Supplies, Central Garden & Pet, and Pet Food Experts.

MPF To The Rescue assists communities during difficult times including the aftermath of natural disasters.

American Packaging donates $115,000 to hurricane relief campaign

The company partnered with the American Red Cross to support families affected by Hurricanes Helene, Milton and other storms in 2024.

APC is helping communities impacted by Hurricanes Helene and Milton.

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