Pet Food Press Releases: Page 24

Pet Food Marketing and Branding

The Honest Kitchen debuts campaign to celebrate messiness of pet parenthood

The Honest Kitchen

New marketing campagin spotlights the messy, hilarious moments of life with pet while reinforcing the company's commitment to human-grade pet nutrition.

The campaign coincides with a major growth phase for The Honest Kitchen, which has recently expanded into PetSmart stores across the U.S. and Canada.

Brand Insights

Learn how AI and tech advances are powering the future of pet food

WATT Global Media

Discover how new tools and strategies streamline operations, improve safety, and transform marketing for pet food manufacturers.

Learn how AI and tech advances are powering the future of pet food

Pets Global expands Canadian reach with Natural Pet Distributors partnership

Pets Global has partnered with Natural Pet Distributors to broaden access to its premium pet food brands across Eastern Canada.

New collaboration makes pet food brands like Zignature and Fussie Cat more accessible to retailers across Quebec and the Maritimes

360 Pet Nutrition expands retail presence with Walmart partnership

The freeze-dried raw pet food brand aims to broaden access to minimally processed, high-protein meals through a new national partnership with Walmart.

Using state-of-the-art freeze-dried technology, 360 Pet Nutrition preserves the nutritional integrity of carefully selected proteins, fruits and vegetables.

Pet Food Ingredients

Report: Rendered ingredients support $51.7B pet food industry

New research highlights the nutritional, safety, and sustainability benefits of rendered ingredients, which made up over 4 million tons of U.S. pet food in 2024.

Scoochie Pet Products announces 2025 retail partner awards

Company recognized two longtime retail collaborators for excellence in pet care, customer service and community support.

B&B Pet Stop was been named Retailer of the Year by Scoochie Pet Products.

Sustainable Dog and Cat Food

Pet Summit 2025 spotlights actionable sustainability across the pet industry

The Pet Sustainability Coalition’s Impact Unleashed program at Pet Summit 2025 drew record attendance and focused on measurable environmental progress, responsible sourcing and zero-waste event goals.

Alltech earns sustainability medals for global operations

Alltech facilities in the Netherlands, U.K., and Mexico recognized for top-tier sustainability performance by EcoVadis in manufacturing and procurement practices.

Dr. Mark Lyons (right), president and CEO of Alltech, is shown with Tara McCarthy (left), global vice president of ESG at Alltech.

Pet Food Marketing and Branding

Friskies launches cat-inspired board game

Friskies’ limited-edition “Adventures in Friskies World” lets cat lovers experience feline-style fun while keeping their real pets entertained.

Purina is launching a new, limited-edition board game, 'Adventures in Friskies World' on April 11.

Sustainable Dog and Cat Food

BioCraft Pet Nutrition, Prefera Petfood partner on cell-cultured pet food

The team up will launch a nutritionally complete, cell-cultured cat food made almost entirely from mouse cells.

Prefera’s products, including the new mousse, will primarily be available in European markets.

Zoomark and PSC launch GreenMark to verify sustainable pet brands

A new GreenMark designation at Zoomark 2025 will help pet industry professionals identify exhibitors with third-party-verified sustainability credentials.

PSC developed a rigorous 6-point legitimacy test to filter through the certification noise, selecting over 70 globally recognized certifications that move the needle on environmental and social responsibility.

Petfood Forum News

dsm-firmenich highlights sustainable pet nutrition at Petfood Forum 2025

The company will highlight new pet nutrition solutions, including algal omega-3s, postbiotics and a state-of-the-art premix facility set to open in the Kansas Animal Health Corridor.

One of dsm-firmenich’s key innovations at Petfood Forum 2025 will be its algae-based omega-3 solutions, which support brain, eye, heart, immune and joint health in dogs and cats.

Petco Q4 projects strong growth for 2025

Retailer sees signs of recovery despite revenue decline, expects double-digit adjusted EBITDA growth in 2025.

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