Instinct has upgraded to Icon level membership with the Pet Sustainability Coalition (PSC), reflecting its deepening commitment to sustainable practices across operations, ingredient sourcing, and packaging. Icon status is one of the coalition’s highest membership tiers, reserved for companies making significant environmental and social impact investments within the pet industry.
“Instinct is committed to delivering exceptional nutrition in a way that honors our responsibility to pets, people, and the planet. This is why we are accelerating our sustainability journey. We have, for example, transitioned to 100% renewable energy in our Lincoln, NE, kitchens in January 2025, reducing our carbon emissions significantly,” said Manel Valls, Chief Strategy Officer. “Strengthening our partnership with PSC is critical for us to continue advancing towards more sustainable ingredient sourcing, recyclable packaging and processing practices. We are very excited to ramp up our collaboration with PSC and build on this momentum together.”
Instinct, a long-time PSC Accredited brand and signatory of the PSC Packaging Pledge, joins a small group of pet food companies working with PSC to address industry-wide challenges, including sustainable packaging, responsible sourcing, and DEI advancement.
“Instinct’s upgrade shows their commitment to sustainability and being a leader in the pet industry,” said Allison Burdick, Sustainability Analyst at PSC. “As an Accredited member and PSC Packaging Pledge Signatory, Instinct is advancing their sustainability goals while focusing on transparency and continuous improvement.”
Instinct’s current sustainability efforts include operating its LEED-certified Lincoln, Nebraska, manufacturing facility entirely on renewable energy and sourcing MSC-certified sustainable seafood for its recipes. The company has set a goal of achieving Net Zero emissions by 2050 while advancing animal welfare and fair supply chain standards.
Adapted from a press release.
