Improving pet well-being and owner satisfaction

Improving pet's well-being and owners' satisfaction through market insights on palatability, performance and pet nutrition. Sponsored by Diana Pet Food.

Emotional discoveries trend: opportunities to share feel-good experiences with fur babies

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Christmas couple selfie with French bulldog

Food is increasingly a platform for self-expression and offers an abundance of opportunities to satisfy human emotional needs. This insatiable search for new culinary experiences has even transferred to pet food, allowing owners to add some fun escapism to their furry companion’s meal routine..

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Cat food: How to make the most palatable kibbles

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Palatable kibble

Palatable, attractive, tasty, appetizing, pleasant, delightful… No matter the word you pick to describe the perfect cat food, what really counts is this: will Kitty eat it?! So if you want to make sure cats will feast on your kibbles, you need to consider some key factors such as type of palatants, kibble protein content, and moisture level.

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Managing pet stress to preserve pet-owner bonds

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Pet Stress

Dogs and cats are treasured family members who share every aspect of their families’ lives, but that doesn’t mean they are free from stress. And pet lovers feel it. When consulting their veterinarian about a pet’s unwanted behavior, owners frequently say such things as “My dog is stressed when I leave him at home” or “My cat has been anxious ever since we moved.” What are stress and anxiety, how do they affect pets and their parents, and how can they be managed? Keep calm and read!

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Kibble coating: how to maximize palatability performance

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kibble coating

Making kibbles tasty and aromatic with liquid or powdered palatants is an essential element of manufacturing a pet food product that dogs and cats will love. And one of the most important aspects of dry pet food palatability is the way coating ingredients are applied to kibble. To maximize meal attractiveness, you’ll want powder and liquid palatants to be as accessible as possible to the pet’s highly sensitive nose and taste buds. To help you achieve this, here are some basic operational techniques for each coating step. Take a guided tour!

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Life cycle assessment: How to measure pet food environmental impact

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Life cycle assessment

Life Cycle Assessment is a standardized method to evaluate the impact of a product on the environment during its whole life. From the identification of the impacts to the calculation of an environmental score, this complete analysis enables manufacturers to develop pet foods that meet pet parents’ desire for sustainability.

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[Infographic] – Cat and dog behaviors around the bowl: how pet owners decode the signs of food enjoyment

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Cat licking paws

The definition of pet food performance is evolving. For owners, palatability is no longer a matter of a pet simply eating a food, but of a pet visibly enjoying food! Beyond that food consumption measurement, surveys conducted in-home with pets and their people identify pertinent behaviors that reflect a pet’s level of enjoyment.

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[Infographic] – Pet owner attitudes and expectations toward dog aging

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Pet owner attitudes

An exclusive survey conducted in Europe and USA confirms that dog owners are highly concerned about the health of their aging companion. They are more than ready to adopt solutions that allow their animal to stay healthy while growing old so they can share more time together.

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A year of pet food innovation

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Petfood innovation

With pet owners behaving more like pet parents, there is exciting innovation in treats and age-specific foods, while more sustainable products have potential. Discover some top regional innovations that have been launched over the last twelve months and the opportunities they present to your business.

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The inside track from Pet Fair Asia 2020

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Pet Fair Asia

The 23rd annual Pet Fair Asia – the leading innovation hub for the international pet food industry – took place in Shanghai from August 19th to 23rd and, despite the COVID-19 crisis, was bigger than ever with an increased number of both exhibitors and visitors.

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In-home or expert panel, do you really need to choose?

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In home panel

Expert panels are conducted at animal centers with pets trained to take part in sensory tests. They are carried out by professional animal technicians and ethologists who observe and study feeding behaviors and preferences. Because reliable information can be obtained only from healthy, happy, stress-free animals, it’s important that expert panels guarantee a pet-friendly environment and ensure animal well-being.

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