Report: German pet food sales increase nearly 3%

Pet food accounts for 69% of Germany’s total pet care market, at 3.1 billion Euros (US$3.46 billion) in sales in 2015, representing 2.9% growth.

Germany Interzoo 2016

Interzoo host country Germany saw a 2.9% rise in pet food sales in 2015, to 3.1 billion Euros (US$3.46 billion), according to Industrieverband Heimteirbedarf (IVH, the German Industrial Association of Pet Care Producers) and ZZF, organizers of Interzoo. The 34th edition of the world’s largest pet trade show took place May 26-29 in Nuremberg.

Pet food accounts for 69% of Germany’s total pet care market, which ranks second in Europe (behind the UK) with 4.56 billion Euros (US$5.1 billion) in sales. That figure represented 2.2% growth over 2014. Contrary to the global market, cat food sales are higher than dog food in Germany, 1.6 billion Euros (US$1.8 billion) to 1.3 billion Euros (US$1.45 billion). However, dog food sales are growing faster, at 4.6% versus 2.6% for cat food. While food for small mammals represent the third largest segment, at 120 million Euros (US$134 million), those sales declined 4% in 2015.

In terms of dog and cat food categories, wet products are the main drivers, accounting for nearly 88% of the cat food segment (1.4 billion Euros, or US$1.56 billion), with 4.2% growth. Wet dog food sales increased by 6.4%, reaching 415 million Euros (US$464 million), though dry dog food sales are slightly higher at 429 million Euros (US$479 million). They rose 1.7% in 2015, while dog snack sales grew 5.7%.

Germany is also second in Europe in terms of number of pets owned, at 30 million to Russia’s 47 million, which ranks number 1. IVH and ZZF data show that 43% of German households own at least one pet, and 58% of families with children own a pet. Unlike the rest of the world, where dogs are most popular, cats rank number one in Germany, with 12.9 million (22% of all households) to 7.9 million dogs (16% of households). There are also 5.1 million small animals owned as pets in Germany (6% of households).

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