FibreCycle buys Lovitts Australian pet food, products

FibreCycle, a subsidiary of KENT Pet Group, purchased Lovitts, an Australian manufacturer of premium companion animal nutrition, based in Melbourne, Victoria, Australia.

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Photo by p a w e l,
Photo by p a w e l,

Adapted from a press release:

FibreCycle, a subsidiary of KENT Pet Group, purchased Lovitt’s, an Australian manufacturer of premium companion animal nutrition, based in Melbourne, Victoria, Australia. The Lovitts portfolio of products includes dog and small animal nutrition, cat litter, bird seed, as well as treats and supplements for a variety of other companion animals. Lovitts partners with Australia's pet food and product retailers to provide sustainable product development tailored to suit diverse categories within the pet and companion animal markets.

The KENT family of companies was founded in 1927. It has grown from a small animal feed dealership in Indianola, Iowa, USA, into a multinational corporation serving food, beverage and ingredients, agriculture and pet care markets.

Kent Corp. is a diversified corporation with several pet food holdings: Kent and Blue Seal, both under the Kent Nutrition Group Division; and By Nature, under the Kent Pet Group division, according to the Petfood Industry’s Top Company’s Current Data. Kent Feeds, in turn, controls many more brands for dogs, cats and small mammals, as well as commercial animals. Kent Corp. has 13 production facilities and 2,000 employees throughout the U.S. involved in a range of feed and food production.

About KENT Pet Group

A subsidiary of KENT Corporation, KENT Pet Group manufactures and markets products for pet owners around the world. It uses advanced science to discover new ways of using natural ingredients to develop better pet products. Bestselling sustainable products strengthen the bond between people and their pets. Brands include World's Best Cat Litter; and FibreCycle's Back-2-Nature, Breeders Choice and BreederCelect.

"KENT has deep respect for providing quality pet products customers can trust again, and again," Steve Gordon, president of KENT Pet Group, said. "With the purchase of Lovitts, we are expanding on that unwavering commitment to pets and the families who love them."

About KENT Corporation

KENT is a diversified, privately-held corporation with operating subsidiaries involved in corn wet milling, the production of animal nutrition and the manufacture of high-quality food, beverage, pharmaceutical and pet products. KENT is led by third-generation family member Gage A. Kent. The KENT family of companies serves customers across the world and employs more than 2,000 people in 40 locations across 20 states and seven countries.

"Our company was founded on a commitment to innovation for the customer," Gage Kent, KENT Corporation chairman and CEO, said in a press release. "Lovitts has a proven record, in its own right, of providing valued products to consumers. I am thrilled to welcome Lovitts to the KENT family of companies as we continue our purpose of helping a growing world do more from field to family."


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