Nupec brings innovation and AI to pet food in Mexico

Grupo Nutec, a pet food market leader in Mexico, brings innovation, artificial intelligence and research and development to its premium pet foods.

Grupo Nutec held an event focused on integrating people within an inspiring business culture, including technology and artificial intelligence.
Grupo Nutec held an event focused on integrating people within an inspiring business culture, including technology and artificial intelligence.
Courtesy of Grupo Nutec

Adapted from a press release:

On July 21, 2022, Grupo Nutec held its event, “Nutrimos CONCIENCIA,” at the Querétaro Congress Center in central Mexico. The event name, which translates in English to “Nurturing Consciousness,” sought to raise awareness on how people make decisions, encouraging mindfulness in decision making. In this regard, the company stated its decisions rely on science and technological change

The event focused on people talents and their integration within an inspiring business culture, including technology and artificial intelligence (AI), to achieve a successful future in business. Jérémie Larcher, CEO of Grupo Nutec, kicked off with a passionate talk about the importance of finding our goals in life and working toward them, both on a business and personal level.

Presentations on future of food, AI and more

At the event, four keynote speakers delivered compelling and engaging presentations. The event started with the talk “Develop consciousness: A step toward fullness” by Eduardo Garza, Ph.D. Afterward, Gonzalo Villar, who holds master’s degree in animal nutrition, spoke about the future of food with a talk called “Nutrition 4.0: How will new technologies change our way of doing nutrition?”

The second half of the event started with the talk “How will artificial intelligence change the operations of companies?” by Dr. Ayesha Khanna, one of the most prominent women in technology in Asia. The cycle of presentations concluded with Felipe Gómez and his inspiring chat, “When talent, attitude and passion come together.”

As a finishing touch to a great day, attendees enjoyed a gala dinner accompanied by a mixology show, including live jazz music and mariachi. Without any doubt, it was an event that guests enjoyed and will remember for a long time, said the press release.

Nupec leads with research, innovation, development

Grupo Nutec is market leader in Mexico of premium pet food products. The brand Nupec leads the domestic market in the veterinary channel and is the best-selling brand at online outlets like Amazon and Mercado Libre.

The company recently inaugurated a new facility, the innovation and research center Sanuren, in the state of Queretaro. The center focuses on palatability and digestibility trials and has the support of a wide network of scientists specialized in animal nutrition who work on site. 

In Mexico, only a few pet food companies own research centers to run these types of trials. Such facilities provide the company a competitive advantage over other players and raise the confidence of the brand, as innovation is essential to pet food.

Accordingly, Nupec announced at its event the launch of 16 new products for dogs and cats in the second half of 2022.

 

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