Bundle x Joy: Aiming for joy, representation in pet food

Learn about Bundle x Joy, the Latina-owned start-up specialty pet food company with big plans for increasing representation in the pet food space.

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Bundle x Joy Founder Jessica Berger, here with her newest Great Dane rescue pups Luna and Sol, wants to infuse joy and representation into the pet food industry with her brand. | Courtesy Bundle x Joy

Bundle x Joy has been on a mission since its public launch at Natural Products Expo West in March 2022: Deliver premium pet nutrition, curated products and endless joy to every pet person. Joy, in fact, is a touchstone for everything the company does, from its superfood-rich pet food, treats and supplements to the companies it partners with to stock its online Joy Shop; from the very details of the company’s brand look and feel to the unconventional marketing strategies company founder Jessica Berger employs to get the word out.

Bundle x Joy prides itself on being woman- and Latina-founded, and part of the company’s mission is to bring more diversity and inclusion into the pet industry. | Courtesy Bundle x Joy


Bundle x Joy’s products include lines of dog food, jerky treats and supplements, all with an eye toward affordable, premium nutrition. | Courtesy Bundle x Joy


From brand message to dog bowl, Bundle x Joy aims to rally pet people to come together, live out their purpose and chase joy in everything they do. | Courtesy Bundle x Joy


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