Bundle x Joy: Aiming for joy, representation in pet food

Learn about Bundle x Joy, the Latina-owned start-up specialty pet food company with big plans for increasing representation in the pet food space.

February 1, 2023

Bundle Joy Cover Image

Bundle x Joy Founder Jessica Berger, here with her newest Great Dane rescue pups Luna and Sol, wants to infuse joy and representation into the pet food industry with her brand. | Courtesy Bundle x Joy

Bundle x Joy has been on a mission since its public launch at Natural Products Expo West in March 2022: Deliver premium pet nutrition, curated products and endless joy to every pet person. Joy, in fact, is a touchstone for everything the company does, from its superfood-rich pet food, treats and supplements to the companies it partners with to stock its online Joy Shop; from the very details of the company’s brand look and feel to the unconventional marketing strategies company founder Jessica Berger employs to get the word out.

For Berger, a big part of spreading that joy also involves a very intentional use of her unique life experiences to help break down barriers of entry into the pet food industry.

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