Poll: How are you using AI in your marketing campaigns?

September 4, 2025

Artificial intelligence (AI) excels at processing massive amounts of customer data to segment audiences based on behaviors, preferences and buying history, enabling marketers to create campaigns that truly resonate with specific pet owners. Following our recent Part 1 poll on how the pet food industry is adapting AI, we're diving deeper into specific marketing applications. Take our quick poll to share your experience and see how your AI marketing approach compares with industry peers.

Champion Pet Food continues to purchase new machinery to ramp up its production and packaging capabilities.

Cypriot pet food producer invests in capacities, eyes new export markets

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How to prep as court ruling unsettles US tariffs affecting pet food industry

Cypriot pet food producer invests in capacities, eyes new export markets

Champion Pet Food plans warehouse expansion, while Vafo Group adds collagen chewable treats to its lineup.

Champion Pet Food continues to purchase new machinery to ramp up its production and packaging capabilities.

Brand Insights

Learn how AI and tech advances are powering the future of pet food

WATT Global Media

Discover how new tools and strategies streamline operations, improve safety, and transform marketing for pet food manufacturers.

Learn how AI and tech advances are powering the future of pet food

Global Commerce

How to prep as court ruling unsettles US tariffs affecting pet food industry

The uncertainty surrounding the legal fate of IEEPA tariffs should prompt strategic planning not hasty changes for pet food companies.

Dall·e 2024 06 03 16 03 32 A Marble Statue Of 'blind Justice' Depicted As A Humanoid Cat The Cat Is Standing In A Dignified Pose, Wearing A Flowing Robe And Holding The Traditi

Market Trends and Reports

Survey: American dog owners would skip own meals to feed pets

Research from Dog Food Advisor highlights shifting consumer priorities as a growing segment believes dogs should eat like humans.

The survey revealed dog owners, especially younger ones, are turning to social media for pet food inspiration, reviews and influencer recommendations.

Pet Food Processing

Five questions answered about freeze-dried pet food production

During a recent Ask the Pet Food Pro, industry experts discussed the equipment investments, safety protocols and growth strategies needed to scale to commercial manufacturing.

Scaling from small-batch to commercial freeze-dried pet food production requires careful planning and significant capital investment.

Pet Food Marketing and Branding

10 takeaways: Use digital marketing to build authenticity, omnichannel experiences

Kimberly Carney, CEO of PawWire, shares how pet food brands can build authentic customer relationships in the crowded digital marketplace.

Digital marketing success in the pet food industry requires strategic integration of multiple channels to create authentic, seamless customer experiences.

Market Trends and Reports

Dog snacks led Smucker’s pet food sales decline in Q1 FY26

Although dog snacks dragged on sales, J.M. Smucker’s leadership remained confident in the category.

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Trending: Pet Food Podcast

EPISODE 93: What does a successful digital business strategy look like in the pet industry?

Kimberly Carney, CEO and founder of PawWire, discusses how pet brands can navigate the rapidly evolving digital landscape and build authentic customer relationships in an increasingly crowded marketplace.

Sound Cloud Cover Art 800x800 Kimberly Carney

Inspired Pet Nutrition may buy Ultra Premium Direct

The exclusivity agreement would transfer all shares held by Eurazeo and other stakeholders to Inspired Pet Nutrition.

Minimalist Painting Depicting A Geman Shpherd Shaking Hands With A Business Man

Market Trends and Reports

7 top pet ownership, feeding trends in US

Pet owner survey results and market research show a rise in cat ownership, growing use of pet food formats other than dry and other ongoing trends.

Anastas Dog Cat Eating

Pet Food Market

Pet food industry split on AI adoption, marketing emerges as top priority

Nearly half of pet food companies have yet to implement AI technology, while those ready to invest see the greatest potential in marketing and sales applications.

Marketing and sales applications dominate future AI investment priorities, with 35% of respondents identifying customer targeting and campaign optimization as the area that would benefit most from AI implementation.

Adventures in Pet Food

Pet food in Brazil: Dynamic market, full of promise

Though growth in pet food sales in Brazil has slowed, and the country faces challenges such as U.S. tariffs, the market has significant upside and potential.

Many pet food stands at Pet South America, such as for Brazilian Pet Foods, showcased innovation, variety and fun.

BRF SA pet food division grows client base 8% in Q2 2025

BRF Ingredients

Brazilian protein producer posted $130.7 million in second-quarter earnings with its pet food segment reporting strong performance.

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