created by Tim Wall using DALL-E 4
In the first three months of calendar year 2025, Purina PetCare retail sales reached CHF4,704 million (US$5,659 million), up from CHF4,590 million (US$5,526 million). Purina delivered 1.6% organic growth for parent company Nestle in the first quarter of 2025. However, this reflected a slowdown in category growth compared to early 2024, Laurent Freixe, Nestlé CEO said in a press release.
“We continue to focus on driving category growth, and we are gaining share in many markets, with good momentum for science-based premium brands Purina ProPlan, Purina ONE and Felix,” Freixe said.
Regional differences in Nestle Purina PetCare performance
Zone Americas
- Market share gains were achieved in PetCare
- PetCare posted low single-digit growth, with solid growth for science-based premium brands partially offset by weaker category growth impacting sales in mainstream dog brands and in snacks.
Zone Asia, Oceania and Africa
- Growth was also notable in strategic focus area of emerging markets PetCare. Key market share developments included a gain in PetCare.
- PetCare posted mid single-digit growth, with strong double-digit growth in emerging markets partially offset by category softness in developed markets. From April 1, we are positioned to accelerate our PetCare business in South Korea, integrating it into Nestlé after exiting a JV structure.
Zone Europe
- PetCare delivered low single-digit growth, led by Purina ProPlan and Purina ONE. Growth was RIG-driven and broad-based across markets.
