Pet Materials Packaging: Page 15

Pet Food Marketing and Branding
How to understand today's pet parents
With 87 million U.S. pet parents spending $150 billion annually, marketing expert Michael Johnson highlights the importance of personalization, consumer education, and building trust through clear, accessible messaging to connect with pet food buyers.
Michael Johnson offered suggestions on marketing to today's pet parents during AFIA's Pet Food Conference being held during IPPE 2025 this week in Atlanta, Georgia.
Trending: Pet Food Podcast
EPISODE 78: What might 2025 look like for the pet food market?
Host Lindsay Beaton talks with Nicole Hill, executive director of MarketPlace, about novel proteins, biotic benefits, pet parent shopping trends, and the top social media platform to watch next year.
Sound Cloud Cover Art 800x800 Nicole Hill
Pet Ownership Statistics
Pet generation gap as Boomers humanize more than Gen Z
Pet food marketers may benefit from focusing on older generations, as the human-animal bond strengthens over time, and older owners express a stronger desire to have pets for as long as possible.
Dall·e 2025 01 23 19 37 56 A Whimsical Illustration Of Two Humanoid Dogs Driving Cars On The Left, An Older, Distinguished Humanoid Dog With Gray Fur Is Driving A Classic Black
Pet Ownership Statistics
US pet population growth slow, cats rise dogs fall
Along with slow growth rates, pet ownership preferences have shifted as dog ownership declined and cat ownership grew, reversing earlier trends.
Dall·e 2025 01 23 15 22 12 A Dramatic Scene Featuring A Humanoid Cat Mountain Climber Standing Triumphantly On The Summit Of A Mountain, Holding An American Flag High Above Its
Adventures in Pet Food
What fluid consumer sustainability views mean for pet food
New consumer survey reports on perceptions and purchasing behaviors related to sustainability offer valuable insights for pet food and treat brands.
Tim Wall Dall E4 Sustainability Pet Food Cans
Pet Food Insights
2024 in review: Key pet food trends that defined the year and their impact on 2025
Global top trends in the pet food space are slated to continue affecting the market in the coming months.
The global pet food market’s 2024 trends will have clear influence on the trends shaping 2025.
Market Report
Pet product retailing and political outlook
Data shows particular political leanings when it comes to who shops where for pet food.
Everyone agrees that their pets are the best — but when it comes to politics, there are some differences in shopping channel preferences.
News Hound
4 riders of the A-pet-calypse: threats to pet food industry in 2025
Although the dog, cat, and other pet food markets are not facing imminent collapse, four threats could pose significant challenges for businesses in 2025 and beyond. Apocalypse MEOW!
Dall·e 2025 01 20 09 29 56 A Dramatic And Artistic Depiction Of An Apocalyptic Landscape With Stormy, Swirling Dark Clouds, Flashes Of Lightning, And A Barren Earth Below The S
Market Trends and Reports
Customer economics and business success in 2025
As pet owners become more careful with their pet food spending, it will be up to the industry to ensure consumers’ money is well spent.
Pet owners are demanding more and more of pet food, making it essential for the pet industry to understand what makes consumers want to spend their hard-earned money.
Something to Chew on
5 human food trends that could impact pet food in 2025
As human food and pet food continue their symbiotic relationship in the marketplace, ingredients, digestive health and other trends will play out in both.
Ingredients as a trend in human food continue to evolve; for 2025, consumers are focused on quality.
Market Report
Pet food price inflation and retail shopping shifts
Price changes have affected how — and where — pet owners conduct their pet food shopping.
Pet food shopping continues to shift as inflation pressures, omnichannel options and pet owner preferences evolve.
Market Trends and Reports
Top 3 trends in 2025: Customization, functionality, premiumization
We take a look at the top trends to pay attention to in 2025, as predicted by the pet food industry.
The trends coming up in 2025 each touch parts of the others as pet owners grow more nuanced in their needs for pet health and nutrition solutions.
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