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Pet Food Marketing and Branding
Health benefits #1 reason for switching dog, cat food brands
This emphasis on health overshadowed reasons such as taste or price.
Brand Insights
Pet food ingredient insights for new product development
WATT Global Media
Explore sustainable and healthy ingredients that keep your formulations profitable. Brand Insights from WATT Global Media.
Pet Food Marketing and Branding
5 pet food attributes trending in Internet searches
Many of these pet food marketing claims had to do with pet health and sustainability.
Adventures in Pet Food
How dog owners in five developed countries feed their pets
A new survey of dog owners in Europe and North America shows product quality and nutritional intake are important, while dry food and treats are popular.
Pet Food News
Mexican pet food market’s wholesale channel gains influence
More and more pet food companies doing business in Mexico seek to enter this competitive channel.
Petfood Forum News
Petfood Forum Europe 2024 opens call for papers
Conference organizers are seeking non-commercial topics on new pet food research, technologies and other areas, due 6 November, 2023.
Pet Food Recalls
Mid American Pet Food recalls one lot for Salmonella
Mid America Pet Food voluntarily recalled one lot of Victor Super Premium Dog Food, Hi-Pro Plus produced at its Mount Pleasant, Texas, USA production facility because it has the potential to be contaminated with Salmonella
Market Trends and Reports
Established, big-spending pet food buyers grew US market
Virtually all of the growth in the United States pet care market has been driven by established consumers during the past year.
Latest News
Malaysia's Pet World eyes regional expansion
The company recently welcomed a new part owner in Creador, a private-equity firm whose regional business thrusts align with Pet World's goal to expand across Asia.
Pet Food News
Cargill begins new chapter in pet food in Mexico
The animal feed leader is reentering the pet food market in Mexico, refreshing its pet food brands.
Adventures in Pet Food
Is private label pet food coming into its own in the US?
After historically trailing the rest of the world, private label pet food is now growing in the U.S., even outpacing growth in branded pet foods in some cases.
Pet Food Marketing and Branding
Indigenous woman started pet treat brand from rabbit farm
The value of using all of an animal has ancient roots far deeper than pet food marketing trends related to sustainability.
Pet Food News
Ruble’s crash triggers pet food price spikes in Russia
Russian authorities plan to investigate the dynamics of the local pet food market to ensure price hikes are justified.
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