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Pet Food Marketing and Branding
Pet food as personal statement reshapes branding, packaging and retailing
Identity signaling and lifestyle alignment are redefining pet food development and merchandising.
Latest News
EPISODE 102: How can a company scale up its business?
Beta Bugs names Alan Tinch as CEO
AFB International names European general manager
Pet food inflation flat in 2025 as overall inflation rose in December
epiq Animal Health to distribute Zesty Paws veterinary products
Royal Canin previews diabetic cat food at VMX 2026
Interzoo opens applications for 2026 Sustainability Award
Featured
Petfood Forum 2026 education tracks offer targeted learning
Poll: Pet food industry anticipates modest 2026 growth
More from PetfoodIndustry
Petfood Forum News
Petfood Forum 2026 education tracks offer targeted learning
At this year's event in April, four distinct education tracks will provide insights into alternative proteins, regulatory compliance, nutrition science and market dynamics.
Brand Insights
Plasma: A Multi-Faceted Ingredient Supporting Health, Formula Functionality, and Nutrition in Pet Food
APC Inc
Discover how plasma protein supports pet health, boosts palatability, and improves pet food functionality and processing performance in modern formulations.
Pet Food News
Poll: Pet food industry anticipates modest 2026 growth
Industry professionals express cautious optimism with most expecting single-digit growth while planning innovation investments.
Petfood Forum News
10 takeaways: Navigating career transitions and advancement in the pet industry
General Mills executive, Trish Kinney, shares lessons on building confidence, advocating for yourself and balancing career ambitions with personal priorities.
Petfood Forum News
Petfood Forum 2026 Student Program seeks academic abstracts
Petfood Forum 2026 invites undergraduate and graduate students to submit research abstracts by January 31 for oral presentations and posters at the event.
Market Report
Pet food private label and fresh food trends
Cost consciousness, brand loyalty among factors in fresh pet food growth compared to private label sales.
News Hound
New president, cold chain, carbon footprints: Petfood Industry News Quiz: Jan. 9-15
From executive leadership changes at major manufacturers to infrastructure trends shaping fresh pet food logistics, this edition of the Petfood Industry News Quiz covers key headlines professionals need to know.
In Print
January 2026
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Petfood Forum News
Digitalization reshapes pet food quality assurance and auditing
Jennifer Lott of SGS North America will explore how data analytics and digital tools are transforming food safety from reactive compliance to predictive risk management at Petfood Forum 2026.
Market Trends and Reports
Optimizing smart technologies in the pet food space
As AI and other technologies generate unprecedented amounts of data, the pet food industry faces the challenge of harnessing it effectively.
Pet Food News
Mars Petcare names Marc Carena global president
Carena transitions from leading Mars Snacking across Europe and Central Eurasia to helm the company's US$30 billion pet care division.
Adventures in Pet Food
Global consumer mindsets at 2026 start: Where does pet food fit?
Economic volatility has become a semi-permanent condition that consumers have adapted to, affecting their spending and how they think about product purchases.
Research Notes
Canning wet pet food complicates phosphorus labeling
Heat processing can lower water-soluble phosphorus readings, with implications for additive disclosure and diet formulation.
Market Trends and Reports
Tailwinds push India's pet food market to sustained growth
India’s sustainable pet food evolution comes from expanded pet ownership, stronger domestic and international options, and the potential brought on by a population with more expendable income.
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