Pedigree is offering customers the incentive to adopt dogs with a free month's supply of its dog food.
"It's our way of saying 'thank you' for helping us help dogs," the company's website said.
2 top trends for 2021 according to the pet food industry
New shelter data casts doubt on whether the pet population and pet ownership are truly growing.
Shelter pet adoption numbers down in 2020, but high rate
While the pandemic caused unprecedented suffering worldwide in 2020, the disruptions to dogs, cats and other pets adoption numbers may normalize in 2021.