Pedigree is offering customers the incentive to adopt dogs with a free month's supply of its dog food.
"It's our way of saying 'thank you' for helping us help dogs," the company's website said.
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Those in the supplements space are answering consumer calls for functionality, traceability, and simple education on what’s right for their pets.
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Healthy M&A activity as well as expanded production capacity investments helped pet food companies continue to grow in 2021.