Wellness Natural Pet Food , in partnership with the company's charitable arm, the WellPet Foundation , has donated 52,000 all-natural Wellness Pure Rewards Jerky Bits dog snacks to the Military Working Dog Team Support Association Inc.
The snacks will be sent to US military working dogs deployed in Iraq, Afghanistan and Djibouti.
Make it simple, make it complex: the pet food dichotomy
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
3 tips for sustainable pet food innovation
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.