Mid America Pet Food acquires Nature’s Logic pet foods

Nature’s Logic joins the Mid America Pet Food portfolio of brands, which includes VICTOR superpremium pet food.

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(Kir2 | BigStock.com)
(Kir2 | BigStock.com)

Adapted from a press release:

Mid America Pet Food acquired Nature’s Logic premium pet products. Nature’s Logic focuses on the benefits of natural whole food nutrition. Nature’s Logic joins the Mid America Pet Food portfolio of brands, which includes VICTOR superpremium pet food.

Mid America Pet Food has experienced significant growth, and the acquisition of Nature’s Logic is an exciting opportunity for us as we share a united passion for pet nutrition,” said Greg Cyr, CEO of Mid America Pet Food, in a press release.

Mid America Pet Food and Nature’s Logic will continue to operate as separate businesses.

“We have admiration for Mid America Pet Food’s deep experience and strong reputation within the pet industry and are confident their partnership will help strengthen Nature’s Logic as we stay true to our focus on natural whole food nutrition and our commitment to sustainability,” said David Yaskulka, CEO of Nature’s Logic.

Mid America Pet Food and Nature’s Logic history

In December 2020, Mid America Pet Food was acquired by TA Associates (TA), a US-based private equity firm, from Trinity Hunt Partners. 

Founded in 2007, Mid America Pet Food produces VICTOR superpremium pet food, along with Eagle Mountain Pet Food. VICTOR is sold primarily in farm and feed stores and independent pet stores across the country, as well as through select online retailers. Based out of East Texas, VICTOR manufactures all kibble in-house while sourcing many ingredients from farms and suppliers that are within a day’s drive of the plant. Every ingredient in VICTOR formulas serves a purpose and is tested to ensure the health and safety of the pets VICTOR is entrusted to feed. 

Founded in 2006, Nature’s Logic offers natural, premium quality pet food and treats that contain no synthetic vitamins. Nature’s Logic was named a Top 20 most sustainable brand in the pet industry by the Pet Sustainability Coalition and is on the Inc. 5000 list of fastest growing privately held companies.

 

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