Using data from Information Resources Inc. , the report provides market size estimates and quantifies mass-market sales to the marketer/brand share level. It has projected growth for the petfood market through 2013 while pegging US sales at US$17 billion and global sales at US$49 billion.
The report documents new products and retail trends and trends in petfood purchasing and lifestyle pursuits based on data from Simmons Market Research Bureau, BIGresearch , the American Pet Products Association and other sources.
By Lindsay Beaton
As work continues on creating a new nutrition label that focuses on simplifying information for consumers, challenges remain.
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