May 1, 2022 – Debbie Phillips-Donaldson
Pet treats have experienced robust sales increases, even outpacing the healthy growth of the overall pet food market. This is especially true for cat treats.
May 1, 2022 – David Sprinkle
As in the human consumer products market, customization and personalization are key strategies for differentiation, premiumization and locking down customer loyalty.
May 1, 2022 – Greg Aldrich, PhD
As a structural protein derivative with ties to chondroitin sulfate, glucosamine and hyaluronic acid, it may fit alongside these ingredients in the geriatric health, joint and mobility, and osteoarthritis market channels. These are interesting applications for our pets, but are there some details we need to know about collagen to better understand this ingredient choice?
May 11, 2022 – Debbie Phillips-Donaldson
During the pandemic, “new normal” became a cliché as many people speculated what the near and longer-term future would bring—in pet food as well as in every other industry and walk of life. With COVID-19 now becoming endemic and everyone learning how to navigate that, some glimpses of what may become normal business and life are starting to emerge.
May 26, 2022 – Tim Wall
Everyone loves an underdog, especially in an industry catering to canines. Pet product start-ups by lower-income groups, ethnic and religious minorities, immigrants and refugees already start off with a strong underdog origin story.
By Lindsay Beaton
Those in the supplements space are answering consumer calls for functionality, traceability, and simple education on what’s right for their pets.
By Lindsay Beaton
Healthy M&A activity as well as expanded production capacity investments helped pet food companies continue to grow in 2021.