During the first three months of 2023, Purina PetCare continued to be the largest contributor to Nestle’s organic growth following a multi-year trend. Strong momentum for science-based and premium brands Purina ONE, Purina Pro Plan and Friskies fueled this growth.
Purina PetCare sales reached CHF 4,669 million (US$5,267 million) in the first three months of 2023. Real internal growth was 3.5%. In that same period of 2022, Purina PetCare sales stood at CHF 4,109 million (US$4,629 million). Nestle released their earnings statement on April 25.
Purina PetCare growth by region
In Purina’s North America region, which includes the United States and Canada but none of the Spanish-speaking nations in North America, pet food gained market share. Purina PetCare was the largest growth contributor for Nestle in North America, with broad-based demand across channels, particularly e-commerce. Purina ONE, Purina Pro Plan and Friskies all saw strong double-digit growth.
In Europe, Purina PetCare also gained market share and was a key contributor to Nestle’s overall growth. Premium brands Felix, Friskies and Gourmet drove this growth. A new celebrity campaign for Felix resonated with consumers.
In Asia and the Pacific, Purina PetCare drove growth in Japan and Oceania. Purina PetCare grew by double-digits in the region led by Supercoat, Purina ONE and Felix. In China, Purina PetCare gained market share and grew by double-digits driven by Purina Pro Plan dry cat and veterinary products.
Purina PetCare market share also grew in Latin America. Purina contributed to double-digit growth for Nestle in Colombia.
Purina PetCare leads Nestle growth in multi-year trend
Overall Nestle sales sales increased by 5.6% to CHF 23.5 billion (US$26.5 billion) in the first quarter of 2023 compared to CHF 22.2 billion (US$25 billion) in that period of 2022.
“Nestlé delivered strong organic growth in the first quarter, as our teams worked diligently to protect volume and ensure resilient mix,” Mark Schneider, Nestlé CEO, said in a press release. “Portfolio optimization efforts and responsible pricing helped to offset the ongoing pressures from two years of cost inflation.”
Purina’s growth in 2023 followed a trend from previous years. Considering all of 2022, Purina PetCare led growth worldwide for Nestle. Purina’s sales in fiscal year 2022 reached US$19.385 billion (CHF18,101 million) up from US$16.659 billion (CHF15,556 million) in FY21. Purina Petcare organic growth was 14.5% in FY22.
