The PFMA said that there had been a marked increase in sales of petfood through specialist shops in the past year, particularly for complete dog and cat feeds. However, it also said that the current economic situation could slow the growth of the premium food market in the year ahead.
Premium foods seemed to hold up well in the cat and dog food market last year; sales fell in volume terms in the cat market, but grew in value terms by 6%. The dog food market grew 1% in volume terms, but 6% in value terms.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.