Vet’s Kitchen, a new range of petfood created by Joe Inglis BVSc MRCVS, was inspired by natural, high-quality foods, and the packaging, designed by Embrace Brands, was designed to evoke professionalism, veterinary expertise, nature and health.
Inglis is the veterinarian on the BBC’s ‘One Show.'
“Just like a top chef creating a delicious meal, our work for Vet’s Kitchen expresses the idea of the product’s premium recipe. The premium packaging tells the story of each of the products; it was important to communicate the brand’s passion and expertise, delivering the message of ‘naturally healthy pets,’” said Greg Vallance, co-founder of Embrace Brands.
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Shelter pet adoption numbers down in 2020, but high rate
While the pandemic caused unprecedented suffering worldwide in 2020, the disruptions to dogs, cats and other pets adoption numbers may normalize in 2021.