Vet’s Kitchen, a new range of petfood created by Joe Inglis BVSc MRCVS, was inspired by natural, high-quality foods, and the packaging, designed by Embrace Brands, was designed to evoke professionalism, veterinary expertise, nature and health.
Inglis is the veterinarian on the BBC’s ‘One Show.'
“Just like a top chef creating a delicious meal, our work for Vet’s Kitchen expresses the idea of the product’s premium recipe. The premium packaging tells the story of each of the products; it was important to communicate the brand’s passion and expertise, delivering the message of ‘naturally healthy pets,’” said Greg Vallance, co-founder of Embrace Brands.
By Lindsay Beaton
As work continues on creating a new nutrition label that focuses on simplifying information for consumers, challenges remain.
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