IQI Trusted Petfood Ingredients has appointed Chloé Champion as sales manager for France, the United Kingdom and Ireland.
In the role, Champion will oversee commercial activities across the three countries, with a focus on building long-term customer partnerships.
Champion brings more than two decades of international experience in the pet food industry, with a background spanning business development, account management, and marketing at leading ingredient companies.
Most recently, she served as business developer — pet food at Agronutris, where she managed the European customer portfolio and collaborated with R&D on value propositions and innovation pipelines. Prior to that, she held roles in key account management, business development, and marketing and communications at Symrise AG.
"Chloé has an exceptional understanding of the pet food market based on her 20 years in the industry," said Elsebeth Soendergaard, sales director Europe at IQI. "She is well-known in the industry. Her technical understanding brings a lot of value to our customers. We are very excited to have her on board."
Champion said her approach centers on close collaboration with manufacturers. "I believe that the best commercial strategies arise from a customer-focused perspective and in close collaboration with manufacturers," she said. "At IQI, I will leverage my vision and energy to benefit the collective performance."
