Iams kicked off its "Home 4 the Holidays" initiative to help place 1.5 million orphaned pets into permanent homes this holiday season.

Between October 1, 2010 and January 4, 2011, Iams and founding partner Helen Woodward Animal Center will work to help pets find homes, and to provide five million bowls of food through the company's "Bags 4 Bowls" program. For every specially marked package of Iams dog or cat food purchased during the campaign, Iams will donate one bowl of food to a participating animal organization. Additionally, anyone can visit Iams' Facebook page and "Like" the page itself, various messages, photos or videos posted. In return, Iams will donate up to 100 meals per "Like" or comment to feed orphaned animals.