Halo, Purely for Pets won a total of 22 awards in Tails Magazine's 2010 Readers' Choice Awards.

Readers voted for their favorite animal-related services and products in 15 cities, nominating Halo for more awards than any other petfood brand. Halo was voted the winner in the categories of best dog food, best cat food, best dog treat and best cat treat. Cities that voted Halo as recipient of these awards included Los Angeles, USA; Washington, DC, USA; Orlando, Florida, USA; Charlotte, North Carolina, USA; Denver, USA; Indianapolis, USA; and the metropolitan areas of New York, USA, and New Jersey, USA.