Launch of Milburns brand petfood brings success for online UK retailer
Milburns petfood sees sales of four metric tons in first month
Although this is the first time the retailer has marketed its own brand, Milburns petfood already sold out four times and sold four metric tons in its first month.
"This is the first time we have developed our own brand range, and we intend on offering pet owners an ever expanding range with a promise that our prices will stay frozen," the company said.
The online retailer's sales are currently at Â£7 million (US$9.1 million) and are expected to rise to Â£8.4 million (US$10.9 million) in 2011, according to the company.