Purina has launched a search for the "Purina Cat Chow Correspondent" as part of a plan to connect with cat owners all over the US.
The person chosen for the role will travel the country and connect with fellow cat owners about how they nurture well-being in their cats. The correspondent will also report on cat-interest stories and attend pet industry events.
Applications for the one-year position with Purina will be accepted until March 28, 2011. There will also be five casting calls at various PetSmart stores throughout the country.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.