Purina has launched a search for the "Purina Cat Chow Correspondent" as part of a plan to connect with cat owners all over the US.
The person chosen for the role will travel the country and connect with fellow cat owners about how they nurture well-being in their cats. The correspondent will also report on cat-interest stories and attend pet industry events.
Applications for the one-year position with Purina will be accepted until March 28, 2011. There will also be five casting calls at various PetSmart stores throughout the country.
While cat trends continue, the pandemic has added to overall slow-growth treatment of the cat food market.
Premiumization and humanization, as well as automation, fueled continued operation growth in spite of the COVID-19 pandemic.